Private Label Programs

Private Label Programs

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Private Label Product Line Programs for Manufacturers and Distributors

Launch outdoor lighting, audio, and outdoor living accessory products under your own brand with complete support from concept to delivery.

Benefit:

Working with a single partner across design, engineering, and global logistics cuts overhead costs and shortens production timelines. Less coordination means fewer delays, lower risk, and a faster path to market for every product you launch.

Understanding Private Label

Your Brand. Our Infrastructure. Zero Overhead.

Private label allows your company to offer professionally developed product categories under your own brand without building the engineering, sourcing, manufacturing, warehousing, or fulfillment infrastructure yourself.

You select the products. You own the brand. Global Outdoor Living handles everything behind it — from initial product development and compliance to packaging, warehousing, and delivery to your customers.

The result is a fully branded product line that looks and performs like it was built in-house, without the capital investment, staffing, or timeline that in-house development requires.

Why Private Label Now

Your Customers Are Already Buying These Products. They Should Be Buying Them From You.

Contractors, dealers, and project buyers are already purchasing outdoor lighting, audio systems, transformers, and living accessories to complete their jobs. If your company isn't offering these categories, a competitor is capturing that revenue, margin, and brand loyalty.

A private label program through Global Outdoor Living puts those sales back in your channel — under your name, at margins you control.

$15B+
U.S. outdoor lighting and audio market
40%
Avg. margin improvement over reselling third-party brands
6–9 mo
Average time from program launch to first shipment
Full-Service Program Support

Everything You Need to Launch and Sustain a Branded Product Line

From the first product selection conversation to the day your product ships to a customer, GOL manages the full program infrastructure.

Product Selection

We help you identify which outdoor product categories best fit your existing channel, customer base, and margin goals.

Product Sourcing

Access to our established network of vetted international manufacturers across outdoor lighting, audio, and accessory categories.

Engineering Review

Our in-house engineering team reviews every product for performance standards, durability specifications, and market fit before it carries your name.

Manufacturing Coordination

We manage all factory communication, production scheduling, quality control, and order management on your behalf.

Packaging Support

Custom branded packaging design and production coordination — boxes, inserts, labels, and retail-ready presentation.

Catalog Support

Professional product catalog development with your brand, product photography, copy, and spec sheets ready for print and digital distribution.

Website Product Content

Product descriptions, specification pages, and digital content formatted and ready to upload to your website or dealer portal.

Product Photography Assistance

Coordination of professional product photography to ensure your line is presented at the highest visual standard across all channels.

Compliance Coordination

We manage UL, ETL, FCC, and other required certifications through our pre-vetted testing partners so your products meet all market requirements.

Inventory Planning

Demand forecasting, reorder planning, and SKU management support to help you avoid both stockouts and overstock situations.

Warehousing

Domestic U.S. warehousing at our 60,000+ sq ft facility in Bucks County, Pennsylvania — your inventory, ready to ship.

Fulfillment

Pick, pack, and ship services for B2B and dealer orders. We handle logistics so your team doesn't have to.

Launch Support

Sales training materials, dealer onboarding resources, and launch coordination to help your team and your channel hit the ground running.

Available Product Categories

Three Core Outdoor Categories

Available for Private Label Programs

01

Outdoor Lighting

Low voltage landscape lighting, hardscape and deck lighting, step and structure lighting, transformers, smart controls, and installation accessories — all available for private label under your brand.

02

Outdoor Audio

Landscape speakers, rock speakers, bollard speakers, planter speakers, subwoofers, amplifiers, and Bluetooth audio systems built for outdoor environments and professional installation.

03

Outdoor Living Accessories

Outdoor power accessories, mounting hardware, smart controls, pergola and pavilion accessories, and contractor-focused product programs that complement your existing line.

Who This Program Is Designed For

Built for Companies That Already Have the Channel

GOL private label programs are designed for established businesses that have existing customer relationships and distribution infrastructure — but want to add margin-rich branded product categories without building the back-end themselves.

Manufacturers

Manufacturers looking to improve existing product categories or expand into adjacent outdoor product lines without spinning up new engineering or production resources.

Distributors

Distributors looking to move from reselling third-party brands to owning a private label line — increasing margin per unit and strengthening brand loyalty across their dealer network.

Dealer Networks

Dealer networks and buying groups looking for exclusive branded product programs that differentiate their offering and give members a margin advantage over open-market competitors.

Companies Building Branded Lines

Companies in landscape, hardscape, pool and spa, decking, irrigation, or outdoor structure channels looking to add a complete branded accessory line to their existing portfolio.

The Process

A Clear Path From Program Concept to First Shipment

01

Discovery Call

We start with a conversation about your company, your channel, your customers, and your goals. We'll identify which product categories make the most sense for your first private label program.

02

Program Design

Our team builds a program outline covering product selection, estimated MOQs, pricing tiers, compliance requirements, packaging scope, and a projected timeline to market.

03

Product Sampling

You review and approve physical product samples before anything moves into production. Our engineering team reviews each product against your standards.

04

Branding & Packaging

We coordinate custom packaging design, label production, and branded materials development in parallel with manufacturing setup.

05

Production & Compliance

Manufacturing is initiated at one of our nine vetted facilities. Compliance testing and certification documentation are managed concurrently to avoid delays.

06

Import, Warehousing & Fulfillment

Finished goods are imported and received at our U.S. warehouse. Your team gets inventory visibility and fulfillment begins against your orders.

07

Launch Support

We provide catalog files, website content, product photography, and onboarding materials to support your sales team and dealer channel at launch.

The Honest Comparison

What It Really Takes to Launch a Product Line on Your Own

Building an outdoor product category internally requires engineering staff, global sourcing relationships, compliance expertise, packaging infrastructure, warehouse space, and a logistics operation. Here's what that comparison actually looks like.

What You Need Building Internally Partnering With GOL
Product Engineering Hire engineers, 12–18 month timeline
3 in-house engineers + 4 R&D centers available
Manufacturing Access Vet factories, negotiate MOQs, manage QC
9 established facilities with N. American oversight
Compliance & Certifications Learn UL/ETL/FCC requirements, risk delays
Full compliance coordination with pre-vetted partners
Packaging Development Design, source, and coordinate independently
Packaging support included in program
Warehousing Lease space, staff receiving and inventory
60,000+ sq ft U.S. warehouse available
Fulfillment Build or hire a fulfillment operation
Fulfillment services included
Catalog & Digital Content Commission separately
Catalog and website content included
Time to Market 18–24+ months
6–9 months typical
Proven Results

Real Programs. Real Results.

40%
Reduction in average time-to-market for new product launches
30%
Reduction in average operational costs vs. in-house development
9
Manufacturing facilities across established production relationships
60K+
Sq ft of domestic warehousing and fulfillment capacity