- info@globaloutdoorliving.com
- 1-800-878-1240
For manufacturers and distributors that want speed, credibility, and a lower-risk launch path, Global Outdoor Living can support co-branded product programs designed around your market, your customers, and your existing distribution channels.
Contractors and dealers increasingly expect branded product lines from their suppliers — not generic SKUs. If your company isn’t offering co-branded outdoor lighting, audio, or living accessories, you’re leaving margin, shelf space, and long-term dealer loyalty on the table.
Co-branded programs give you the ability to enter new product categories under a shared brand identity — without the cost, timeline, or risk of building a private label program from scratch.
A co-branded program through Global Outdoor Living allows you to bring professionally manufactured outdoor products to market under your brand — or a shared brand identity — while leveraging our existing product engineering, compliance certifications, supply chain, and fulfillment infrastructure.
You get the brand presence and dealer credibility of a product line you own, without the 12–18 month development timeline or the overhead of building it internally.
Every co-branded program is structured around your specific market, distribution channel, and growth goals. Choose from a range of program configurations or combine options into a fully customized launch package.
Your logo. Our product foundation. We develop professional retail and contractor packaging that carries your brand identity alongside product-specific details, certifications, and installation guidance — ready for distribution from day one.
Create dealer-ready bundles that group complementary products under your brand — transformers with lighting kits or audio with smart controls.
Stand out in your channel. We can develop product SKUs exclusive to your distribution network to differentiate your offering and protect your pricing.
We structure programs around regional climates or geographic zones, giving you the flexibility to test new categories before scaling nationally.
Structure a co-branded line around a single category — giving you a clean, focused launch without overextending your brand or your team.
We provide catalog pages, sell sheets, and photography that make it easy for your team and your dealers to sell with confidence.
Beyond the product, we support your go-to-market plan. From product training materials and pricing guidance to launch strategy support, we help you build the commercial infrastructure your sales team needs to drive adoption in the field.
Co-branded programs are not a compromise — they're a strategic entry point. Here's why experienced manufacturers and distributors use co-branded programs to test, launch, and grow new product categories before committing to full private label expansion.
Skip the 12–18 month development cycle. Co-branded programs leverage our existing product certifications, tooling, and supply chain — so you can be in front of dealers in weeks, not years.
You're not betting on unproven tooling, untested suppliers, or new compliance processes. Co-branded programs are built on a proven product foundation — reducing the financial and operational risk of entering a new category.
Every co-branded product is engineered and certified to professional standards — UL, ETL, FCC, and RoHS where applicable. Your brand goes on a product you can stand behind in the field.
From co-branded packaging to exclusive SKUs, you choose how prominently your brand appears and how deeply you want to own the product identity — with the ability to evolve toward full private label over time.
Dealers buy with greater confidence when a recognized supplier or manufacturer stands behind the product. Co-branded programs give your dealers the assurance of professional product quality while building long-term brand familiarity with your company.
Not ready to commit to full private label minimums? A co-branded program lets you validate demand, train your sales team, and build dealer adoption in a new category — before making the larger investment of a fully proprietary product line.
Not every company is ready for full private label — and that's exactly why co-branded programs exist. Use this comparison to find the right entry point for your business.
| Co-Branded Program | Private Label Program | Building Internally | |
|---|---|---|---|
| Speed to Market | 6–12 weeks | 6–9 months | 12–18+ months |
| Upfront Investment | Low | Moderate | High |
| Brand Ownership | Shared / Co-branded | Full brand ownership | Full brand ownership |
| Development Risk | Low | Low–Moderate | High |
| Minimum Order Quantities | Flexible | Moderate | N/A — self-managed |
| Compliance Support | Included | Included | Must be sourced independently |
| Best For | Category testing, new channel entry | Established product strategy | Large enterprises with in-house resources |
Global Outdoor Living supports co-branded programs across our three core product verticals — all engineered for contractor-driven industries and professional distribution channels.
Low voltage landscape lighting, hardscape lighting, deck and dock lighting, step lighting, structure lighting, transformers, smart controls, and tools & accessories.
Outdoor speakers, landscape speakers, rock speakers, planter speakers, subwoofers, amplifiers, and Bluetooth audio systems built for professional outdoor installation.
Smart controls, outdoor power accessories, mounting hardware, pergola and pavilion accessories, structure accessories, and contractor-focused accessory programs.
We handle the complexity so your team can stay focused on sales and distribution. Here's how a co-branded program typically comes together.
We start by understanding your market, your distribution channel, your customers, and your growth goals. This shapes the structure of your co-branded program from day one.
Based on your category goals, we identify the right products, configurations, and SKU structure for your program — including any distributor-exclusive variations.
Our team develops co-branded packaging, sell sheets, and dealer materials that carry your brand identity alongside professional product presentation standards.
We confirm certifications, finalize logistics, and set up inventory and fulfillment support through our U.S. warehousing network.
Your program launches with dealer-ready materials, product training resources, and ongoing support from our team as you build adoption in the field.
